We have never believed that ‘one size fits all’. Our portfolio of more than 200 brands is based on distinct strategic segments – premium, fresh taste and Adult Smokers Under 30 (ASU30).
Our four Global Drive Brands - Dunhill, Kent, Lucky Strike and Pall Mall - cover the premium and value for money price segments. They grew by 7 per cent in 2010, or 13 billion more cigarettes.
While developing our Global Drive Brands is central to our strategy, we are also increasing the profile of Vogue in the premium segment and Viceroy, a leading low price international brand.
Much of the growth of our leading brands is driven by innovation – from filters to flavours and packaging to cigarette formats.
Overall our brand mix is broadly balanced between premium, mid-price and low-price.
More than cigarettes
While more than 95 per cent of the world’s smokers consume ready-made cigarettes you can find cigar and roll your own tobacco brands in our portfolio. Our cigar brands include Captain Black and the hand-made premium Dunhill Signed Range.
Smokeless too
Some of our Group companies sell Swedish-style snus, a form of smokeless tobacco that is placed under the lip and is reported by several independent health experts as being much less harmful than cigarettes. It’s sold under the Lucky Strike, Peter Stuyvesant, Granit and Mocca brands.
