Monday, August 1, 2011

British American Tobacco - best cigarettes brands

We recognise that our business starts with our consumers and our brands. It’s not about encouraging people to start smoking or to smoke more, but about meeting the preferences of adults who have chosen to consume tobacco, and differentiating our brands from their competitors. We have never believed that ‘one size fits all’. Our portfolio of more than 200 brands is based on distinct strategic segments – premium, fresh taste and Adult Smokers Under 30 (ASU30). Our four Global Drive Brands - Dunhill, Kent, Lucky Strike and Pall Mall - cover the premium and value for money price segments. They grew by 7 per cent in 2010, or 13 billion more cigarettes. While...

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